Features of tour product development for shore-excursion services for cruise ship passengers
DOI:
https://doi.org/10.26906/EiR.2023.4(91).3209Keywords:
cruise tourism, tour product, tour operator, cruise line, shore excursionsAbstract
In the article the main approaches to the definition of the term "tour product" and "tour product for shore-excursion services for cruise ship passengers" are analysed. The article presents the process of development of a new tour product, which consists of the following main stages: analysis of the market of tourist services and the main suppliers in it; idea generation; development of tour product concept; formation of a tour product; formation of a tour product proposal for a cruise company. The requirements of cruise companies to the tour product for shore-excursion services are summarized. The main stages of the process of selection of a tour operator in the port of call by a cruise company are indicated. This approach to partner selection demonstrates the importance of close cooperation between cruise lines and tour operators in achieving a high standard of service and competitiveness in the cruise tourism market.
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