Evolution of research streams in the domain of omnichannel in marketing management. Economics and region, [S. l.], n. 1(92), p. 51–59, 2024. DOI: 10.26906/EiR.2024.1(92).3308. Disponível em: https://ojs35.nupp.edu.ua/eir/article/view/3308. Acesso em: 10 feb. 2026.