Brand as a strategic asset of transnational companies: essence, elements and management. Economics and region, [S. l.], n. 2(97), p. 97–104, 2025. DOI: 10.26906/EiR.2025.2(97).3793. Disponível em: https://ojs35.nupp.edu.ua/eir/article/view/3793. Acesso em: 23 dec. 2025.